For Web3 projects, great ideas alone are not enough to ensure longevity. Success depends on well-designed token models, the backing of engaged venture capital, and the guidance of accelerators. Juliet Su of NewTribe Capital, Leonarda Rajeckytė of CoinMarketCap, and Joy Sim of Outlier Ventures share their insights on creating lasting value in the blockchain ecosystem.
From Ideas to Sustainable Growth in Web3 projects
Building sustainable Web3 projects is no easy task. It requires designing resilient token frameworks, adapting to market dynamics, and planning strategically for the long term. Success is not defined by novelty or hype, but by the ability to create value that resonates with users and communities.
Juliet Su, Partner at NewTribe Capital, Leonarda Rajeckytė, Launch Ecosystem Manager at CoinMarketCap, and Joy Sim, Ecosystem Manager at Outlier Ventures, bring extensive expertise in funding, launching, and supporting Web3 initiatives. Juliet specializes in early-stage blockchain investments, Leonarda has played a key role in building accelerator programs for startups, and Joy has crafted strategies that connect projects to investors and markets.
Together, they emphasized the importance of thoughtful planning, strong community engagement, and structured support. Their perspectives underscored how investors, accelerators, and ecosystem builders can set the standard for sustainable growth in the space.
Building Strong Projects with Know-How
NewTribe Capital, CoinMarketCap, and Outlier Ventures each contribute strategically to the Web3 innovation landscape. NewTribe Capital invests in projects with long-term potential, turning ambitious ideas into scalable strategies. CoinMarketCap empowers startups by supporting launches and growth, while also connecting them to engaged communities. Outlier Ventures provides mentorship, resources, and strategic partnerships that accelerate development and drive sustainability.
These organizations illustrate that success requires more than just technology. The ability to plan, structure effectively, and connect with the market is what transforms ideas into projects with lasting impact.
When Tokens Eclipse Projects
In the crowded token ecosystem, only a small fraction of projects deliver meaningful value or sustained activity. Too often, startups treat tokens as the product itself rather than as an enabler, leading to so-called “zombie protocols” that generate hype but fail to achieve adoption. Short-lived buzz and poorly structured launches can overshadow true potential, underscoring the importance of designing tokens that align with a project’s purpose and strengthen community engagement.
Founders, Utility, and Long-Term Thinking
Tokens work best when they complement a product rather than stand at its center. Projects that launch with genuine utility, backed by a clear roadmap, solid fundamentals, and a sound market strategy, are far more likely to achieve real adoption and long-term growth in Web3 projects. This disciplined approach moves projects beyond temporary hype and positions them to create enduring value.
Investor Responsibility and Ecosystem Support
Web3 projects need more than capital to succeed; they require investors who are actively engaged throughout the journey. Strategic investors not only provide resources but also guide founders in refining product strategy, strengthening community initiatives, and navigating challenges. This hands-on involvement and long-term commitment can mean the difference between a project that fades and one that scales sustainably.
Accelerators and venture capital firms also play a pivotal role in building resilient ecosystems. The most effective investors go beyond being “tourist VCs” and act as long-term partners, helping teams maintain momentum, execute strong launches, and nurture communities. This engaged model of support strengthens not only individual projects but also the health and longevity of the wider ecosystem.
Key Points: Building for the Long Run
Project longevity is not determined by hype or token prices but by robust structures, aligned incentives, and communities that endure over time. Teams that prioritize utility, thoughtful planning, and resilient infrastructure are better equipped to weather market cycles and achieve sustainable growth.
Responsible guidance from investors and ecosystem builders is essential in supporting this resilience. By offering mentorship, fostering community engagement, and shaping sustainable business models, organizations like NewTribe Capital, CoinMarketCap, and Outlier Ventures demonstrate how to build initiatives that stand the test of time. Their approaches highlight how leading players are shaping the future of Web3 with a focus on durability and lasting impact.
Disclaimer: This article is based on an interview and reflects the personal views and opinions of the featured speaker. It is intended for informational purposes only and should not be considered financial, investment, or legal advice. Readers are encouraged to conduct their own research and consult with qualified professionals before making any financial decisions.
