Lorenzo Coni and the vision behind the movement economy

Lorenzo Coni is the Head of Business Development at SWEAT, the brand that has been leading the move-to-earn concept for over a decade by turning movement into real value. At the forefront of strategic partnerships and global expansion, Lorenzo has become a respected voice on how to connect technology, community engagement, and sustainable economics. His track record combines business vision, deep understanding of the Web3 ecosystem, and an ethical stance on sensitive topics such as data privacy and tokenization.

In episode 101 of Cryptic Talks, Lorenzo shared insights into how SWEAT stands out in a market often driven by quick-return promises. He explained how the brand envisions the future of the movement economy by combining strong tokenomics, verified physical activity, and a long-term commitment to its community. His presence in the program reinforced not only the relevance of the topic but also his authority as a leader who turns purpose and innovation into tangible outcomes.

Building Value Through Movement

Over the past ten years, SWEAT has grown into one of the most consistent examples of how to transform physical activity into tangible economic value. More than just another fleeting trend in the crypto space, the project stands out for its clear mission to reward real, verifiable movement with sustainable tokenomics that balance incentives and long-term integrity. By connecting steps and healthy behaviors with an accessible digital currency, SWEAT goes beyond speculation and quick profits, offering an ecosystem where daily actions translate into meaningful rewards. This commitment to ethical data practices, fair rewards and community trust places SWEAT at the forefront of the move-to-earn movement, showing that purpose and smart design can turn simple steps into a powerful, lasting economy.

A Sustainable Earning Model

One of the core pillars that sets SWEAT apart is its rigorous approach to movement verification. Instead of relying on easily manipulated data, the platform uses algorithms that detect real steps and filter out fraudulent activity, ensuring that rewards reflect genuine physical effort. Lorenzo shared an example of extreme attempts to cheat the system, entire rooms filled with swinging devices, which only proved how resilient their verification model is when faced with creative fraud.

Beyond accurate tracking, SWEAT has carefully designed daily earning limits to protect its ecosystem from abuse and maintain the balance between reward and sustainability. Regular users can convert up to 10,000 verified steps daily, while premium members have an extended limit of 20,000 steps. This controlled minting curve keeps the system fair, encourages healthy habits without excess, and prevents exploitation that could weaken the token’s value over time.

Together, these mechanisms form a tokenomics framework built on transparency and accountability. By combining robust fraud prevention, clear daily caps and thoughtful design, SWEAT demonstrates that rewarding movement can remain sustainable and trustworthy. This careful balance between incentive and protection sustains the brand’s credibility and shows how a purpose-driven move-to-earn model can deliver long-term value for its community.

Privacy and Conscious Expansion

One of the most sensitive aspects of any digital initiative today is the careful handling of personal data. During the conversation, Lorenzo explained how the project avoids invasive data monetization, keeping all user information stored on servers within the European Union and fully compliant with GDPR standards. This approach ensures that each person retains control over their health and movement data, with no risk of misuse or sharing with third parties without explicit consent.

Beyond this ethical foundation, the long-term vision focuses on building a more decentralized and interconnected ecosystem. The goal is to enable partners to validate various healthy behaviors, expanding rewards beyond steps to include sleep, exercise, and other well-being practices. To make this possible, new blockchain integrations, greater interoperability, and an accessible architecture aim to help people engage with this model safely, meaningfully, and with real value added to their daily lives. In addition to these initiatives, SWEAT offers tailored services to support projects and brands, and will soon enable cross-chain user onboarding to further enhance accessibility and interoperability within the ecosystem.

Building a sustainable movement economy

The long-term vision is to create a fully integrated movement economy where every healthy behavior, whether it’s walking, exercising, or other wellness activities, translates into real economic value. This approach goes beyond simple reward mechanisms, aiming to build a sustainable ecosystem that incentivizes genuine engagement and supports users through ethical design and thoughtful tokenomics. Throughout the conversation, we saw how careful verification, protection of user data, and meaningful partnerships form the foundation of this new economy. This is not just about short-term gains but about fostering a lasting movement where health, technology, and value coexist. To discover more about how this innovative vision is taking shape, take a closer look at SWEAT.