The current state of the crypto market

The crypto market continues to expand rapidly, but with so many tokens and projects emerging every day, it is increasingly challenging for the average investor to distinguish solid initiatives from purely speculative movements. This reality highlights the importance of clear criteria and mechanisms that provide confidence and security for those navigating this space.

In this context, experienced voices help guide the conversation. Kevin Lee, Chief Business Officer at Gate, discussed in our previous discussion how reliable platforms can create a safer and more transparent environment, bringing stability for investors and legitimacy to the sector.

Against this backdrop, today’s episode delves deeper into how to differentiate consistent projects from hype and which strategies can offer greater protection to investors. To what extent can regulation, compliance, and the actions of established players truly transform the market?

The role of launchpads

Launchpads have become strategic tools in the crypto ecosystem, serving as filters that help channel attention and capital toward more consistent and reliable projects. Unlike a completely open market, where any initiative can attract investors without clear criteria, launchpads function like a carefully organized “supermarket,” contrasting with the “farmer’s market”, a freer, more informal space that is also more prone to risks and volatility. This structure allows innovative grassroots projects to gain visibility and funding, while investors benefit from a greater degree of protection and transparency, striking a balance between creative freedom and financial security. The result is an environment that fosters both innovation and responsibility, creating conditions for more sustainable growth in the sector.

Responsibility and due diligence

Not all project failures in crypto are created equal. Terms like “hard rug,” “soft rug,” and poor execution help differentiate the causes and severity of setbacks, providing a framework for understanding risk. Platforms such as Gate contribute to investor protection by auditing smart contracts and validating project founders, but they cannot predict the future success of a project. Recognizing these limits is key to setting realistic expectations.

This distinction clarifies the line between platform responsibility and the inherent risks of the projects themselves. By emphasizing due diligence and transparency, investors can make more informed decisions, balancing the pursuit of innovation with the need for protection in an inherently unpredictable market.

Rewards and Incentive Programs

The launch of the USD1 Points Program, in strategic partnership with WLFI, demonstrates how Gate structures incentives to engage users and expand the stablecoin ecosystem. The program allows participants to earn points through various platform activities, providing tangible benefits and creating opportunities for real-world use of USD1 outside the exchange, reinforcing the asset’s utility.

Kevin highlights that “the USD1 program was designed to offer concrete benefits to users, serving as a bridge to real-world use of the stablecoin, even though its impact depends on adoption beyond the exchange.” The initiative underscores Gate’s vision to drive stablecoin adoption, balancing incentives for fund retention with strategies that encourage active participation and build trust in the ecosystem.

Innovation and real-world integration

Gate continues to build bridges between cryptocurrency and everyday life through initiatives like Gate Travel, its one-stop travel booking platform. Users can book flights and hotels across more than 1 million properties in over 190 countries and access routes from 150 airlines, all in a seamless end-to-end experience. Supporting over 50 major cryptocurrencies, travel points, bank cards, and Buy Now Pay Later (BNPL) options, the platform allows users to earn travel points redeemable for cash discounts, while enjoying exclusive perks such as a 5% booking discount. Kevin notes that “Gate Travel exemplifies our commitment to turning digital assets into practical tools, enabling users to experience the real-world benefits of their crypto holdings.” By integrating crypto with tangible services, Gate not only enhances token utility but also strengthens adoption and engagement by connecting the digital economy to meaningful daily experiences.

Trust and Impact in Crypto

Trust in the crypto space is built on transparency, robust technology, and accountability, rather than mere promises or hype. Kevin emphasizes, “Exchanges have the power to shape not just markets, but the culture surrounding crypto, guiding how communities engage and grow responsibly.” Initiatives like launchpads, reward programs, and real-world integration demonstrate how platforms can create meaningful connections between users and the broader ecosystem. Discover how Gate is transforming the crypto experience and bringing it into the real world.